(EJC) When it comes to content, YouTube has a reputation for silly home movies, amateur music videos and, in many cases, copyright infringements.
Lately, YouTube has been working hard to change this perception. In addition to taking a firm, proactive stand against copyright infringement, it has also secured premium content partners including record labels, tv networks and gained some prominent exclusive content such as the Calvacade of Cartoon Comedy by Family Guy creator Seth MacFarlane.

In a pair of recent initiatives, YouTube has taken this effort to raise its profile even further by reaching out to journalists, both professional and amateur. The first initiative revolves around the opening of a partner program to all news organisations already accepted into Google News. The second involves a new Reporters Center at which professional journalists give advice to working citizen newsgatherers.