EJI Europe: A Campaign to Fight Discrimination through Freedom of Expression and the Highest Professional Standards of Journalism


Download our campaign brochure (English, Lithuanian, Greek & Slovakian) and spread the word!

Related Project:

Media against Racism in Sport

What is the Ethical Journalism Initiative?

The Ethical Journalism Initiative (EJI) is a flagship, global campaign launched by the International Federation of Journalists in 2008 to promote ethical journalism through accountable media.

This year, the EJI campaign will focus on Europe with a goal to fight against discrimination through freedom of expression and the highest professional standards in journalism. The two-year EJI Europe campaign is led by the European Federation of Journalists (EFJ) in partnership with the Media Diversity Institute, Article 19, Journalists’ Union of Macedonia and Thrace Daily Newspapers, Lithuanian Journalists’ Union and Slovak Syndicate of Journalists.

Through a series of studies, and conferences involving all stakeholders, and training for journalists, lawyers and media experts, the campaign aims to strengthen democratic values through dialogue and raise awareness of the role informed journalism plays in creating cultural understanding. It will strengthen journalism standards through accountable reporting on issues related to migration, diversity, ethnicity and religion in Europe.

Who are we?


The European Federation of Journalists is the largest group of journalists in Europe representing over 250.000 journalists in over 30 European countries. It is the European group of the world’s largest journalists’ organisation – the International Federation of Journalists (IFJ) – representing over 600.000 journalists worldwide.

The EFJ/IFJ is committed to defending press freedom and social justice through ethical journalism. It is opposed to discrimination of all kinds and condemns the use of media as propaganda or to promote intolerance and conflict. The EFJ/IFJ builds partnership with journalists’ unions, international institutions, and civil society organisations to achieve these goals.

Contact: Yuk Lan Wong ∙


The Media Diversity Institute (MDI) is an international organisation entirely devoted to working with the media in order to improve reporting on diversity issues which can cause disputes or conflicts at the local, national, regional or international level.

MDI promotes responsible journalism as a means to improve inter-community relations, increase tolerance, and encourage dialogue among individuals and groups coming from different backgrounds. MDI works with journalism academics and students, media decision-makers and reporters, as well as with civil society organisations specialised in diversity issues.

Contact: Farid Littleproud


ARTICLE 19, the Global Campaign for Free Expression, is an international human rights organisation, independent of all ideologies and governments. It takes its name and mandate from the 19th Article of the Universal Declaration of Human Rights which proclaims the right to freedom of expression, including the right to receive and impart information and ideas.

Article 19 seeks to develop and strengthen international standards which protect freedom of expression by, among other methods, making submissions to international, regional and domestic tribunals and human rights bodies and convening consultations of experts on free speech issues.

Contact: Sejal Parmar ∙


The Lithuanian Journalists’ Union (LZS) is an independent trade union organisation established in 1929 with its mission to promote press freedom in Vilnius, Lithuanian. The LZS is one of the most active EFJ members in the Baltic region. In 2009, the LZS established a commission for ethics aiming to develop a self-regulating system to promote ethical and accountable journalism among its members and media organisations. The LZS also developed a Code of Ethics for Journalists and Publishers regulating professional standards in journalism.

Contact: Dainius Radzevicius ∙


The Journalists’ Union of Macedonia and Thrace Daily Newspapers (ESIEMTH) is a member of the EFJ, representing over 800 professional journalists in Thessaloniki, Greece. The ESIEMTH has been active in promoting multiculturalism, human rights, media diversity and democratic values through ethical journalism in the Balkans. ESIEMTH recently led a project “Western Balkans Democratic Participation” promoting high standards in journalism.

Contact: Yannis Kotsifos ∙


The Slovak Syndicate of Journalists (SSN) is a trade union organisation representing over 2.500 professional journalists across the print and broadcasting sectors in Slovakia. The SSN is committed to defending press freedom and excellence in journalism through promoting ethical journalistic standards. SSN is the co-founder of the Press Council in Slovakia which regulates the professional conducts of journalists and journalism standards.

Contact: Zdeno Cho ∙


I. Getting the Facts Right

Media studies on news coverage of ethnicity and religion

Two studies will be produced on news coverage of ethnicity and religion in 9 European countries - the United Kingdom, Germany, Denmark, France, Greece, Italy, Lithuania, Slovakia and Hungary.

II. Trainings for CSOs and Legal Experts – London & Brussels

Media relations & advocacy training for Civil Society Organisations (CSO)

14 - 15 July, 2011 – London, United Kingdom

The Media Diversity Inistitute (MDI) is to hold the first workshop on media relations with 15 Civil Society Organisations from Eastern European countries to improve their capacities to defend the right to freedom of expression and promote media diversity. Experienced trainers and BBC journalists,Tim Grout-Smith and Lily Poberezhska, will be leading the team and provide them with hands-on practice during the course of the workshop. (Read More)

October, 2011 – London, United Kingdom

Two media relations and advocacy training courses in London and Vilnius will be provided to 30 CSOs aiming to raise their capacities to better communicate their messages to and through media. Three selected CSOs will receive in-house support in developing their own campaigns. (Read more)

Contact: Farid Littleproud ∙

Training of lawyers, judges and national human rights institutions

Time: April, 18 & 19 2011

Location: International Press Centre, Brussels, Belgium

Download the training programme HERE

A training course in Brussels for lawyers, judges and national human rights institutions will focus on the relationship between freedom of expression and equality and how these individuals and their organisations can respond to these challenges.

Around 20 legal experts and human rights activitists from National Human Rights Institutions in Europe will gather in Brussels for a two-day training course on "Freedom of Expression and Equality".

The training course aims to identify the common challenges to the promotion of diversity, pluralism and intercultural understanding across EU Member State; and to promote understanding of what intercultural dialogue requires in practices, particularly the responsibilites of state actors, the media and civil society.

Contact: Sejal Parmar ∙

III. National Conferences – Vilnius, Thessaloniki, Bratislava and Brussels

EJI National Conference, Vilnius

24th - 27th March, 2011

A European conference scheduled for April 2012 will bring over 50 national and international stakeholders representing media organisations, NGOs representing minority groups, lawyers, and human rights experts to Brussels to strengthen the network against discrimination.

A series of recommendations, based on the media studies and the action, on how to improve media coverage migration, diversity, ethnicity and religion will be presented for adoption by the stakeholders.

EJI National Conference, Thessaloniki

14th - 16th June, 2011

On the eve of a 24-hour strike to protest against a new round of austerity measures on 14 June, the Journalists’ Union of Macedonia and Thrace Daily Newspapers (ESIEMTH) launched a two-day national conference on Ethical Journalism Initiative with the support of the European Federation of Journalists (EFJ), Media Diversity Institute (MDI) and Article 19.

The conference focused on how journalists can play a part to improve reporting on migration and minority groups by upholding the highest journalism standarnds.

Over 60 Greek journalists and civil society representatives joined the debate, highlighting that the economic crisis has taken its toll on quality journalism in Greece and is affecting media’s capacity when reporting on migration and minority groups.

EJI National Conference, Bratislava

7th - 8th November, 2011

The Slovak Syndicate of Journalists (SSN) is to organise a two-day national conference on 7 – 8 November to promote ethical journalism in the country with the support of the European Federation of Journalists (EFJ). Journalists, editors, media regulators and representatives of civil society organisations will participate in the debate to improve the ethical standards of journalism in Slovakia, in particular, the media coverage of minority and ethnic groups.

the conference agenda

What can you do to support us?

  • Join our actions

  • Spread the word

  • Support ethical journalism


Yuk Lan Wong
, European Federation of Journalists

Farid Littleproud, Media Diversity Institute

Sejal Parmar, Article 19

Yannis Kotsifos, Journalists'Union of Macedonia and Thrace Daily Newspapers

Zdeno Cho
, Slovak Syndicate of Journlaists

Dainius Radzevicius, Lithuanian Journalists'Union

For more news and update on the EJI Europe Campaign, please subscribe to our daily news alerts HERE.

This campaign is co-funded by the European Union's Fundamental Rights and Citizenship Programme.